I'm a creative strategist, copywriter,
content expert, AI wizard, and all that jazz
based in Dubai.
A holistic copywriter by accident and a strategist at heart. I specialise in narratives that humanise your brand in its truest sense so that it's more than just a name in your customers’ lives (and as you can see, I don't have many good pictures).
Where there's a story,
there's Maaz.
Since 2018, I've been manifesting, making, and birthing brand babies and watching them grow into the spotlight of billboards, trending reels, and TikTok dances.
From tech products that help B2B audiences to brochures, billboards, and films that sell stuff to end customers, my experience in branding speaks volumes for some pretty nice companies and their super-helpful brands :)
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There's enough digital room for all of us but only a few slots to shine in. From good ol' radio spots to next-gen digital ads that you can't help but wonder and ultimately click through, I devise the copy and concepts as an advertising copywriter.
The best part is the eternal happiness when a user engrossed in scrolling for their next 3 seconds of dopamine rush comes to a halt and wonders "Wow, that's (subjectively) striking". My experience with retail, tech, real estate, and finance helps the case.
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Social Media
Enabling the anti-social social club since the late 2010s. From aesthetic grids to actionable outcomes, I work on end-to-end social media management (yep - the design part too, but it's not my favorite sport).
Be it strategies that make it stick, captions that deliver the goods, or community management that makes your brand look like a friendly neighbourhood entity.
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I ensure that the dot-com fiends have their digital footprint in order. Gone are the days when a website was a clunky piece of scrapbook made with everything and then some more. Now, it's all about the aesthetic and UX.
Ensuring well-thought websites - from the day-zero research to sitemaps, website planning, and the what-image-goes-where argument, I do it all. And yes, how can we forget the copy?
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Blog
Some things clearly don't run out of fashion, and blogs have made their way up there. Be it impressing the Search Engine Gods or writing well-sought guidebooks making complex technology simple, I devise it from head to toe.
From strategy to sketching and copywriting, I cater to all categories of blogs. A special emphasis on lifestyle, finance, tech, cloud, and real estate blogs that don't sound like corporate jargon and engage you from sentence one.
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M. Fahad Khan
Head of Design
PIXL Group
He just knows how to make things click. You can always count on him to deliver, and on time too!
Arif Khan
CEO
Zappian Media
One of the best young creative writers I have met, and had an opportunity to work with.
Zulya Azadeoğlu
Senior Creative Recruiter
WeAreAspire
He is a dedicated individual with a fantastic sense of resilience in the presence of any challenge.
Aman Khisti
Programming Head
Times Group
It's rare to find the spark and the discipline in one single bundle. Churning out results was his forte.
Let's work together.
Be it banging out ideas, picking up freelance projects, or brainstorming your next cat meme, I'm always here to help out.
Phone: +971-556575314
Email: syedmaazasghar@gmail.com
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Disclaimer: The rights of all the work on this website are reserved for the respective owners of the project i.e. the brands. The projects were a result of a joint effort by an amazing group of professionals that brought them to life.
The author owes it to his respective consultants, employers, freelancers, and friends who helped him through it all - and most importantly - his family and his late Mother, Saulat.
In case of an issue, please get in touch with syedmaazasghar@gmail.com.